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A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about webpage traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

As of May 26 2012, all UK based companies were required to put measures in place to ensure users to their website are offered an opt-in consent tool before any third party cookies are stored on your computer. We don’t use lots of cookies on our website but we do use a few that are listed below:

_utma, _utmb, _utmc, _utmz, _atuvc (Google Analytics)
uid (Yell)

These probably don’t mean a lot to the average internet user; to put it into simpler terms, these are 3rd party cookies which allow Google to collect information about the people who are visiting our website.

The data Google collects isn’t personal, it’s in an anonymous form and is only concerned with what you’re looking at and not who you are.

If you want to know more about the EU cookie law in detail then visit the Information Commissioner’s Office.